Release Date: April 13, 2007
Genre: Comedy, Fantasy, Horror
Director: Bruce Campbell
Writer: Mark Verheiden
Starring: Bruce Campbell, Grace Thorsen, Taylor Sharpe, Ted Raimi
WARNING: POSSIBLE SPOILERS IN THIS REVIEW
Bruce Campbell is undeniably the King of B-Movies. He’s catapulted to the top of the genre in large part to his recurring portrayal as chainsaw wielding, boomstick carrying, demon killer Ashley Williams from the Evil Dead movies. His career has spanned for over thirty years. In the last ten years he’s had more mainstream appeal largely in part to his role in the Espionage series Burn Notice and his return to the Evil Dead world as Ash once again in both the Starz TV Series Ash vs. Evil Dead which lasted three seasons and the upcoming Evil Dead video game which was announced a few weeks ago expected to be released for the Playstation 4 and Playstation 5 in 2021. Bruce Campbell portrays characters that make the audience feel like they are a part of the ride. He is not afraid of getting downright goofy as much of his acting was influenced by The Three Stooges. In 2007, he came out with a movie that pokes fun at not only himself, but his career. That movie was called My Name Is Bruce.
As the title suggests, My Name Is Bruce is a tongue in cheek film about Bruce Campbell, his popularity and the blurred line between fiction and reality. The film is about a Goth teenager named Jeff, who happens to be a huge Bruce Campbell fan. Him and his friend meet up with two girls at an abandoned gravesite in the small mining town of Goldlick, Oregon. Jeff finds a circular object placed in front of what looks like to be a collapsed tunnel. Removing the object, Jeff accidentally summons the spirit of Guan-Di, who is the Chinese God War and an early settler of the town. With Guan-Di unleashed and killing it townsfolk one by one, Jeff decides to track down the one person he believes could defeat the evil spirit…..yep, you guessed it. Bruce Campbell.
While the events in Goldlick are happening, Bruce is in a movie studio shooting a sequel to the B-Movie Sci-Fi film Cave Alien. Frustrated by the lack of quality roles, being turned down by women and crushed over a divorce, Bruce threatens to fire his agent, Mills Toddner (played by Tem Raimi in one of three roles he plays in the film). Mills tells him that he has a surprise for him on his birthday. Bruce shrugs it off and heads back to his trailer for a night of drinking and calling his ex wife. Bruce hears a knock on his door and Jeff appears. He asks him to come with him, but Bruce refuses. Jeff resorts to knocking him out and putting him in the trunk of his car. Jeff drives back to Goldlick and lets Bruce out. After Bruce gives a lecture to the townsfolk about kidnapping a movie star, he is informed by Jeff that he called his agent and was told he was free. Bruce believes that this is the surprise Mills was talking about and believes he’s part of a new movie. Bruce plays along with it unbeknownst that the townspeople are serious.
After a hero’s welcome that is filled with food and drink, Bruce leads the townspeople to the cemetery. There he encounters Guan-Di. Realizing that this is not a movie, Bruce tells the people to retreat. From there he cowardly escapes from the town to let the townspeople deal with Guan-Di. The next morning Bruce receives a call from Jeff saying that he is going to fight Guan-Di himself since he is ultimately responsible for releasing him. Now Bruce must decide if he wishes to help Jeff or let him deal with the spirit himself.
This film is hilarious. While this will appeal to the most diehard Bruce Campbell fans, I think viewers who aren’t familiar with him or his work will get a kick out of this. There’s plenty of jokes that will keep the average comedy movie fan in their seats.
You can tell throughout the film that Bruce Campbell enjoys parodying himself. The fact that he depicts himself as an arrogant, cocky, selfish, womanizing and drunken actor who lives in a trailer and is getting burned by horrible acting parts. It’s the polar opposite of the typical Hollywood actor. You get into his head of what he deals with on a daily basis from crazed fans to slimy agents. He doesn’t skip a beat with his line delivery, his physical expressions and his candor. He does show a moral compass during the film as he gets to know Jeff and his mother, Kelly whom he immediately has an attraction for despite her shunning his advances and thinking he’s nothing more than a phony.
The rest of the cast is pretty small as it primarily centers around Bruce and the relationship he builds with Jeff and Kelly. Grace Thorsen plays Kelly. She turns in a decent performance although it didn’t find her convincing that she immediately felt an attraction for Bruce especially after berating him about he thinks the situation is a joke to him, but to the townspeople it’s not. Jeff is played by a kid named Taylor Sharpe. This is his only acting performance to date (according to IMDB). I can see why it’s his only performance. He definitely plays his role like a newcomer. He sounds dull and not too concerned about what has happened. The character of Jeff itself is strange. One minute he is all dressed up as a Goth kid and then the next he’s a regular kid blending in with the town. Eventually his Goth persona would become his hero alter ego when he makes the decision to battle Guan-Di. I will give him props for knowing his Bruce Campbell trivia and his collection of Bruce Campbell memorabilia in his room. Other than Campbell, the other best performance of the film goes to Ted Raimi who plays three different characters. Besides Mills Toddner, he plays the town painter who gripes about having to change the population number of the town and uses lazy methods to change it and he also plays Wing, the last descendent of the original Chinese immigrants that founded the town. Radical leftists will more than likely cry that his performance stereotypes Asians, but I didn’t see it that way. I found it funny that he warns the people about Guan-Di and begins to taunt them. He only appears in a couple scenes, but he would provide something that will help them in the battle with the Chinese God of War.
Speaking of Guan-Di, I think it was an interesting monster that Bruce had to deal with. He looked like a giant puppet that dangled on strings. I’m pretty sure it was the film’s intention to make the monster look cheap as it fits in with the B-Movie concept. Nevertheless it was good to see a little innovation in the bad guy and not make him another vampire or zombie.
After watching this film again, I would easily place this in my Top 10 Bruce Campbell movies. Yes, this film will largely appeal to his fan base, but there are those out there that will enjoy it if they are a fan of B-Movies. If you can show this movie to someone who has never seen a Bruce Campbell movie, you might be able to turn them into an immediate fan. If you’re able to do that, then it will be a testament to the power that this film really has.
Trivia (Per IMDB)
- The exteriors for the town of “Goldlick” were actually shot on Bruce Campbell’s property where a back lot was built with the exteriors of all of the buildings. The interior shots were all done on a sound stage.
- According to the DVD commentary, most of the Bruce Campbell memorabilia in Jeff’s room was real, including a spare Brisco County Jr. costume that Campbell owned. A few fake items, such as a poster for “The Stoogitive,” were made to fill up space.
- There are many mentions and references to Bruce Campbell’s other films. Examples are phrases ‘sugar baby’, ‘groovy’ and ‘boomstick’ along with name checking of people like Sam Raimi (director of the ‘Evil Dead’ trilogy).
- The rude man in the wheelchair was based on a real person Bruce Campbell met.